Proper local search optimization is one of the absolute best ways to increase the visibility of your business, gain more customs or clients, and increase your revenue. Find out what it takes to rank #1 locally
You may have noticed more ads in local packs. Across 11,000 searches (110 keywords X 100 cities), we were surprised to find ads in 35% of local packs, with as high as 64% in some verticals.
In real-estate, it’s “location, location, location,” but the last decade of digital effectively equalized the playing field between physical and virtual spaces, until now. The evolving application of location-based targeting through search, content, and data feeds is reinvigorating the practice of local marketing. The ubiquitous use of smartphones and connected devices is turning your network of physical presence into the key attribute to winning new digital customers.
Looking to better understand a target community for marketing purposes? You’ll find 20+ useful resources from the US Census Bureau, including population statistics, economic data, mapping and geocoding widgets, income and language information, and much more.
As local SEO veterans will tell you, a missed question can lead to unhappy (and costly) surprises down the marketing road. Be sure you have the total picture of an incoming client in clear view before you begin strategizing.
Vital when marketing multi-location businesses, this free Moz spreadsheet will ensure that you’ve got all the info at your fingertips about each locale of a company.
Watch Darren Shaw demo using this tool to show how a local pack changes when a user virtually crosses a street and you’ll quickly understand how useful this Chrome extension will be in approximating the impacts of user-to-business proximity. Works well on desktop devices.